Alex Thompson
Senior Technology Analyst
Alex Thompson has spent over 8 years evaluating B2B SaaS platforms, from CRM systems to marketing automation tools. He specializes in hands-on product testing and translating complex features into clear, actionable recommendations for growing businesses.
34+
Products Reviewed
400+
Hours of Testing
8+
Years Experience
Reviews by Alex Thompson
All products independently tested and reviewed.
HubSpot Marketing Hub
Best overall marketing automation platform for growing businesses that want CRM and marketing in one place
ActiveCampaign
Best for teams that need the most powerful and flexible automation workflows at a reasonable price
Klaviyo
Best marketing automation platform for e-commerce brands, especially Shopify stores
Mailchimp
Best for small businesses and solopreneurs looking for easy-to-use marketing automation
Brevo (Sendinblue)
Best value marketing automation platform with multi-channel capabilities at an affordable price
Marketo Engage
Best for large enterprises with complex B2B marketing operations and big budgets
Pardot (Salesforce)
Best marketing automation for organizations deeply invested in the Salesforce ecosystem
Drip
Best for DTC e-commerce brands that prioritize customer experience and brand building
Customer.io
Best for developer-centric teams that need flexible, event-driven marketing automation
GetResponse
Best all-in-one marketing platform for small businesses that want to consolidate their tool stack
ActiveCampaign
Best for teams that need the most powerful and flexible automation workflows at a reasonable price
Mailchimp
Best for small businesses and solopreneurs looking for easy-to-use marketing automation
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