We Tested 6 Best E-commerce Marketing Automation — Here's What's Actually Worth It

Klaviyo is the top choice for Shopify stores. Its native integration syncs real-time purchase data, browsing behavior, and product catalogs. Pre-built flows for abandoned carts, post-purchase sequences, and win-back campaigns can be launched within hours. Drip is a strong runner-up with similar e-commerce focus at a lower price point.

Industry data shows cart abandonment emails recover 5-15% of abandoned carts on average. With a well-optimized sequence (3 emails over 48 hours with dynamic product images and urgency elements), some stores report recovery rates above 20%. At a 70% cart abandonment rate, even a 10% recovery can significantly boost monthly revenue.

Not necessarily. Platforms like Klaviyo, Brevo, and GetResponse include both email and SMS in a single platform, which simplifies multi-channel orchestration and provides unified analytics. However, if you only need SMS occasionally, a dedicated tool like Postscript or Attentive might offer better SMS-specific features.

Track revenue attributed to automated campaigns using your platform's built-in attribution reporting. Key metrics include: revenue per email sent, cart recovery rate, customer lifetime value by acquisition source, and flow-attributed revenue vs. campaign-attributed revenue. Klaviyo and Drip excel at this type of e-commerce revenue reporting.