All Reviews
Browse 10 expert reviews across 5 categories on Best Marketing Automation Tools. Real hands-on testing, transparent scoring.
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Score Leaders
Highest-rated across all categories on Best Marketing Automation Tools
HubSpot Marketing Hub
Best overall marketing automation platform for growing businesses that want CRM and marketing in one place
ActiveCampaign
Best for teams that need the most powerful and flexible automation workflows at a reasonable price
Klaviyo
Best marketing automation platform for e-commerce brands, especially Shopify stores
Best overall marketing automation platform for growing businesses that want CRM and marketing in one place
All-in-one marketing automation platform with best-in-class CRM integration and an intuitive visual workflow builder.
Best for teams that need the most powerful and flexible automation workflows at a reasonable price
Advanced automation builder with the deepest workflow logic and excellent email deliverability.
The leading marketing automation platform for e-commerce brands with deep Shopify integration and revenue-focused analytics.
The most recognized email marketing platform with accessible automation features perfect for small businesses.
Best value marketing automation platform with multi-channel capabilities at an affordable price
Affordable multi-channel marketing platform with email, SMS, WhatsApp, and chat in a single tool.
Enterprise-grade marketing automation from Adobe with advanced lead management and account-based marketing.
Best marketing automation for organizations deeply invested in the Salesforce ecosystem
Salesforce-native marketing automation with seamless CRM sync and powerful B2B lead nurturing.
E-commerce marketing automation built for direct-to-consumer brands with powerful segmentation and personalization.
Best for developer-centric teams that need flexible, event-driven marketing automation
Developer-friendly marketing automation with event-driven workflows, flexible API, and powerful data infrastructure.
Best all-in-one marketing platform for small businesses that want to consolidate their tool stack
All-in-one marketing platform with email, automation, webinars, landing pages, and a website builder bundled together.