Our Verdict
All-in-one marketing platform with email, automation, webinars, landing pages, and a website builder bundled together.
Rating Breakdown
Why Trust This Review
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Pros & Cons
Pros
- Most feature-rich all-in-one platform
- Built-in webinar hosting (unique)
- Conversion funnels for end-to-end journeys
- AI-powered email content generation
- Competitive pricing for the feature set
Cons
- Individual features lack depth vs. specialists
- Automation builder not as advanced as ActiveCampaign
- Webinar quality doesn't match dedicated tools
Full Review
GetResponse takes the all-in-one approach to its logical extreme. Beyond email marketing and automation, it includes a website builder, landing page creator, webinar hosting, conversion funnels, e-commerce tools, and even a paid newsletter feature. For solopreneurs and small businesses that want to minimize their tool stack, it's hard to beat the breadth of features.
The automation builder uses a clean visual interface with triggers, conditions, actions, and filters. Pre-built templates cover common workflows like welcome series, lead scoring, post-purchase follow-ups, and webinar promotion sequences. The integration between webinars and email automation is unique — you can automatically segment attendees, follow up with no-shows, and nurture registrants through dedicated funnels.
The trade-off for breadth is depth. Each individual feature is good but not best-in-class. The email editor is solid but not as flexible as Mailchimp's. The automation builder is capable but can't match ActiveCampaign's complexity. The webinar tool works but isn't Zoom. However, for teams that would otherwise need 4-5 separate tools, GetResponse's bundle pricing makes it an compelling choice.
Pricing
Verified February 2026Free plan available. Paid from $19/mo.
- 1,000 contacts
- Unlimited emails
- Autoresponders
- AI email generator
- 1,000 contacts
- E-commerce integrations
- Transactional emails
- Web push notifications
Key Features
Alternatives to GetResponse
Frequently Asked Questions
GetResponse is one of the best options for small businesses due to its affordable pricing, ease of use, and all-in-one feature set. Plans start at $19/month and include email marketing, automation, landing pages, webinars, and a website builder. This breadth of features at a low price point makes it ideal for small teams that want to avoid managing multiple separate tools.
Yes. GetResponse is the only email marketing platform that includes built-in webinar hosting. The feature supports up to 100 attendees on the Marketing Automation plan and 300 on the Ecommerce Marketing plan. You can create registration pages, send reminder emails, and follow up with attendees — all within the same platform. This unique feature makes GetResponse compelling for businesses that use webinars for lead generation.
GetResponse offers more features per dollar than Mailchimp. At comparable price points, GetResponse includes automation workflows, landing pages, webinars, and conversion funnels — most of which require add-ons or higher tiers on Mailchimp. Mailchimp has a slight edge in email template design and brand recognition. For small businesses needing an all-in-one platform, GetResponse typically delivers better value.
GetResponse offers a free-forever plan for up to 500 contacts. It includes email marketing, a website builder, and landing pages, but does not include automation workflows. For small lists just getting started, it is a viable free option. However, Mailchimp and Brevo's free plans are more generous in terms of features and sending limits.
GetResponse's automation builder is visual and drag-and-drop, supporting triggers based on email opens, clicks, purchases, page visits, and custom events. You can create multi-step workflows with conditions, filters, and actions like tagging, scoring, and moving contacts between lists. Pre-built automation templates cover welcome series, abandoned carts, and re-engagement campaigns. The automation is available starting from the Marketing Automation plan at $59/month.
Written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Co-written by
Marcus has spent over a decade in SaaS integration and business automation. He specializes in evaluating API architectures, workflow automation tools, and sales funnel platforms. His reviews focus on implementation details, technical depth, and real-world integration scenarios.
Final Verdict
GetResponse scores 7.4/10
With a score of 7.4 out of 10, GetResponse is a solid choice with good overall capabilities. It's particularly well-suited for those looking for best all-in-one marketing platform for small businesses that want to consolidate their tool stack.