Our Verdict
Affordable multi-channel marketing platform with email, SMS, WhatsApp, and chat in a single tool.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Brevo (Sendinblue) across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
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Pros & Cons
Pros
- Unlimited contacts on all plans (including free)
- Multi-channel: email, SMS, WhatsApp, chat, push
- Most affordable paid plans starting at $9/mo
- Built-in transactional email (great for SaaS)
- Strong GDPR compliance (EU-based)
Cons
- Automation builder less advanced than ActiveCampaign
- Reporting could be more detailed
- Free plan limited to 300 emails per day
Full Review
Brevo (formerly Sendinblue) has repositioned itself as the best value proposition in marketing automation. Unlike competitors that charge per contact, Brevo prices by email volume — meaning you can store unlimited contacts on every plan. For businesses with large lists but moderate send frequency, this pricing model saves significant money.
The multi-channel approach is Brevo's standout feature. Email, SMS, WhatsApp, push notifications, and live chat are all built into the same platform with unified automation workflows. You can create journeys that start with an email, follow up with an SMS if unopened, and trigger a WhatsApp message based on website behavior — all from a single visual builder.
The automation builder itself is solid but not as advanced as ActiveCampaign's. It handles standard workflows well — welcome series, abandoned cart, re-engagement — but complex branching logic can feel constrained. Where Brevo excels is getting multi-channel campaigns live quickly without needing separate tools for each channel.
Pricing
Verified February 2026Free plan available. Paid from $9/mo.
Key Features
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Frequently Asked Questions
Yes. Brevo was formerly known as Sendinblue and rebranded in May 2023. All features, pricing plans, and customer accounts carried over to the new brand. The platform itself is unchanged — same email marketing, SMS, CRM, and automation tools. If you see references to Sendinblue in older reviews, they apply equally to Brevo.
Brevo prices based on the number of emails sent per month rather than the number of contacts — a unique approach in the industry. This means you can store unlimited contacts for free and only pay based on email volume. The free plan includes 300 emails per day. This model benefits businesses with large contact lists but moderate sending frequency.
Brevo offers better value than Mailchimp for most use cases. Its unlimited contacts model means you pay less as your list grows. Brevo also includes SMS marketing, WhatsApp messaging, and a CRM on all plans — features that require add-ons or upgrades on Mailchimp. Brevo's automation builder is more capable, though Mailchimp has a slight edge in email template design variety.
Yes. Brevo includes built-in SMS and WhatsApp marketing alongside email, making it a true multi-channel platform. SMS credits are purchased separately at competitive rates. WhatsApp campaigns are available through Brevo's API and campaign builder. This multi-channel approach sets Brevo apart from many competitors that focus solely on email.
Brevo is excellent for transactional emails. It offers a dedicated transactional email service with high deliverability, real-time analytics, and a developer-friendly SMTP relay and API. The transactional service is separate from marketing email, ensuring your order confirmations and password resets are not affected by marketing sending reputation. It competes directly with services like SendGrid and Postmark.
Written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Co-written by
Marcus has spent over a decade in SaaS integration and business automation. He specializes in evaluating API architectures, workflow automation tools, and sales funnel platforms. His reviews focus on implementation details, technical depth, and real-world integration scenarios.
Final Verdict
Brevo (Sendinblue) scores 8.4/10
With a score of 8.4 out of 10, Brevo (Sendinblue) is a strong performer that delivers great value. It's particularly well-suited for those looking for best value marketing automation platform with multi-channel capabilities at an affordable price.