GetResponse Pricing Guide (2026): Every Plan, Price, and Hidden Cost Explained
GetResponse is one of the most feature-rich email marketing and automation platforms available for small and mid-sized businesses. But its tiered pricing — with contacts-based scaling across four distinct plans — can make it tricky to estimate your actual monthly bill. This guide breaks down every plan, every price point, what you actually get, and where costs can creep up.
GetResponse Plans at a Glance
GetResponse currently offers one free plan and four paid tiers (with enterprise options on top). The plans were recently rebranded: what was previously "Email Marketing" is now Starter, "Marketing Automation" maps to Marketer, and there is a new Creator tier alongside the enterprise MAX/MAX2. All paid plans scale in price as your contact list grows.
The base monthly prices (billed month-to-month) for 1,000 contacts are:
- Free: $0 — up to 500 contacts, 2,500 emails/month
- Starter: $19/month — unlimited emails, 1,000 contacts
- Marketer: $59/month — full automation suite, 1,000 contacts
- Creator: $69/month — course builder, paid newsletters, 1,000 contacts
- MAX/MAX2 (Enterprise): From $1,099/month for 100,000+ contacts
An 18% discount applies when you pay annually, bringing Starter down to roughly $15.58/month and Marketer to roughly $48/month at the 1,000-contact tier.
Full Pricing Table by Contact Count
All prices below are monthly (billed month-to-month). Apply an 18% reduction for annual billing.
| Contacts | Free | Starter | Marketer | Creator | MAX/MAX2 |
|---|---|---|---|---|---|
| 500 | $0 | — | — | — | — |
| 1,000 | — | $19 | $59 | $69 | — |
| 2,500 | — | $29 | $69 | $79 | — |
| 5,000 | — | $54 | $95 | $109 | — |
| 10,000 | — | $79 | $114 | $134 | — |
| 25,000 | — | $174 | $215 | $249 | — |
| 50,000 | — | $299 | $359 | $414 | — |
| 100,000 | — | $539 | $599 | $690 | From $1,099 |
What's Included in Each GetResponse Plan
Free Plan — $0/month
The Free plan is a genuine starting point, not just a stripped-down trial. You get:
- Up to 500 contacts and 2,500 emails per month
- Drag-and-drop email editor with templates
- Website builder
- Landing pages
- Signup forms and 1 popup
- 30-day access to premium features on signup
There is no credit card required to start. The hard limits — 500 contacts and 2,500 sends — mean this plan is viable only for early-stage list building.
Starter Plan — From $19/month
This is the entry paid tier and suits straightforward email marketing without complex automation. Includes everything in Free, plus:
- Unlimited emails to your full contact list
- Unlimited newsletters
- Autoresponders
- Unlimited landing pages
- A/B testing
- Basic automations (welcome sequences, autoresponder flows)
- Websites with custom domains
- 24/7 live chat support
- 1 user seat
What's notably missing at this tier: advanced behavioral automation, webinars, push notifications, and live chat widgets for your site.
Marketer Plan — From $59/month
This plan adds the full automation engine. Everything in Starter, plus:
- Advanced email automation with multi-step visual workflows
- Behavioral segmentation (site visits, purchase history, link clicks)
- Webinars (up to 100 attendees on base tier)
- Web push notifications
- Live chat widget for your website
- Contact tagging and scoring
- 3 user seats
- Ecommerce integrations: abandoned cart triggers, product recommendations, ecommerce tracking
- Advanced promo codes
- Transactional emails
- Unlimited push notifications
Creator Plan — From $69/month
The Creator plan adds monetization tools for content creators and course sellers on top of the Marketer feature set:
- AI-powered online course builder
- Paid newsletters
- Membership content management
- All Marketer automation features included
- Suitable for 1,000–100,000 contacts (same tiers as above)
MAX and MAX2 (Enterprise) — From $1,099/month
MAX/MAX2 are custom enterprise plans targeted at large senders and agencies. MAX starts from approximately $1,099/month for 100,000 contacts and includes:
- Everything in Creator/Marketer
- SMS marketing with automation
- Up to 500 webinar attendees (MAX) or 1,000 (MAX2)
- Phone support
- 10 user seats
- MAX2 adds: dedicated IP address, priority support, strategy consulting, enterprise-grade API limits
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Hidden Costs, Add-Ons, and Overage Fees
GetResponse's pricing model is relatively transparent, but there are a few cost factors to account for before committing:
Contact-Based Scaling
All plans charge by contact count, not by email volume (except the Free plan's 2,500 cap). If your list grows from 9,800 to 10,200 contacts mid-billing cycle, you'll move to the next contact tier. For the Starter plan, that means jumping from $79 to $174/month at the 25K threshold — a significant step. Monitor your list size actively.
Transactional Emails
Transactional email sending (order confirmations, password resets) is only available on the Marketer plan and above. If you're on Starter and need transactional emails, you'll need to upgrade or use a separate transactional email provider.
SMS Marketing
SMS is gated behind the MAX/MAX2 enterprise tier. There is no SMS add-on available on self-service plans, making GetResponse a poor fit for SMS-heavy strategies unless you're already at enterprise scale.
Webinar Attendee Limits
Webinars on the Marketer plan support up to 100 attendees. Larger webinars (up to 500 or 1,000 attendees) require MAX or MAX2. If webinars are a core part of your sales funnel, this is a meaningful upgrade driver.
User Seats
Starter: 1 seat. Marketer: 3 seats. Creator: varies. MAX: 10 seats. Additional seats beyond plan limits are not available as standalone add-ons — you must upgrade your plan tier.
Annual vs. Monthly Billing Gap
The 18% annual discount represents real savings. On the Marketer plan at 5,000 contacts ($95/month), annual billing saves roughly $205/year. On larger lists the savings compound — at 50,000 contacts ($359/month), annual billing saves over $775/year.
GetResponse vs. Competitors: Pricing Comparison
Here's how GetResponse's Starter plan pricing stacks up against key alternatives at common contact thresholds. For full reviews, see our guides on ActiveCampaign, Brevo, HubSpot Marketing Hub, and Mailchimp.
| Contact Count | GetResponse Starter | ActiveCampaign Starter | Brevo Starter | HubSpot Marketing Hub Starter | Mailchimp Standard |
|---|---|---|---|---|---|
| 2,000 | $29 | $39 | $29 | $40 | $60 |
| 5,000 | $54 | $79 | $29 | $96 | $100 |
| 10,000 | $79 | $149 | $39 | $176 | $135 |
| 25,000 | $174 | N/A | $69 | $416 | $310 |
| 50,000 | $299 | N/A | $239 | $816 | $450 |
Key takeaways from the comparison:
- Brevo is cheaper for large lists (50K contacts at $239 vs. GetResponse's $299), but Brevo's Starter plan caps monthly email sends rather than contacts — a different model that can catch high-frequency senders off guard.
- ActiveCampaign is more expensive at 10K contacts ($149 vs. $79) but offers deeper CRM and sales pipeline features. See our ActiveCampaign review for full details.
- HubSpot Marketing Hub Starter is significantly more expensive across all tiers — $816/month at 50K contacts versus GetResponse's $299. HubSpot's cost is justified for teams that need deep CRM integration, but for pure email marketing, it's hard to justify.
- Mailchimp is consistently more expensive than GetResponse from 2,000 contacts onward, despite offering fewer automation features on equivalent tiers.
Who Each GetResponse Plan is Best For
Free Plan — Best for brand-new list builders
If you're launching a business, building a pre-launch waitlist, or testing GetResponse before committing, the Free plan delivers real utility. A blogger collecting 200–400 subscribers, a freelancer running a newsletter to under 500 readers, or a startup capturing leads before product launch will all find the free tier sufficient. The 30-day premium trial also gives you a realistic look at what paid plans offer before you decide.
Starter Plan — Best for solopreneurs and content creators
The Starter plan at $19–$79/month (1K–10K contacts) is ideal for individual marketers who send regular newsletters, welcome sequences, and promotional campaigns. Bloggers, affiliate marketers, social media creators, and coaches who don't need behavioral automation or ecommerce triggers will find everything they need here. The unlimited email sends and A/B testing at this price point are genuinely competitive.
Marketer Plan — Best for ecommerce stores and growth-stage businesses
If you run a Shopify or WooCommerce store, the Marketer plan's abandoned cart automation, ecommerce tracking, and product recommendations justify the $59–$359/month cost range. A DTC brand with 5,000 customers will pay $95/month for a complete automation stack — including behavioral segmentation and push notifications — that would cost significantly more on HubSpot or ActiveCampaign. The 3-user seat limit is also practical for small teams.
Creator Plan — Best for course creators and paid community builders
The Creator plan makes sense if your revenue model includes selling online courses, memberships, or paid newsletters. At $69/month for 1,000 contacts, you get the full Marketer automation suite plus a built-in course builder — removing the need for a separate platform like Teachable or Kajabi for entry-level use cases. For creators monetizing an audience under 10,000 people, the $134/month all-in-one cost is hard to beat.
MAX/MAX2 — Best for large-scale senders and agencies
At $1,099+/month for 100,000 contacts, MAX is for organizations with high-volume sending needs, large webinar audiences (500–1,000 attendees), SMS automation requirements, and multi-team setups needing 10+ user seats. The MAX2 tier adds a dedicated IP address — critical for deliverability at scale — and strategy consulting for enterprise deployments.
Money-Saving Tips for GetResponse
1. Pay annually for an automatic 18% discount
This is the single biggest lever available to all users. On the Marketer plan at 10,000 contacts ($114/month), switching to annual billing saves approximately $245/year. The breakeven is immediate as long as you're committed to the platform for at least 10 months.
2. Clean your list before your billing date
GetResponse charges by total contact count, including unengaged and unsubscribed contacts that haven't been removed. Pruning hard bounces, inactive subscribers (no opens in 12+ months), and duplicates before your renewal date can drop you to a lower contact tier and reduce your monthly bill. Moving from 10,200 to 9,800 contacts saves $35–$95/month depending on your plan tier.
3. Start on Starter and upgrade based on actual need
Many businesses sign up for Marketer because they anticipate needing advanced automation, then rarely use it. Start on Starter ($19/month), set up your email flows, and only upgrade when a specific feature — like behavioral segmentation or abandoned cart — becomes a clear bottleneck. GetResponse allows mid-cycle upgrades, so you're not locked in.
4. Use the Free plan's 30-day premium trial strategically
New accounts get 30 days of premium feature access on the Free plan. Use this window to build your automations, test your webinar setup, and configure ecommerce integrations before your first payment. If you set everything up during the trial, you'll have a much clearer sense of which paid tier you actually need.
5. Use third-party discount links
Several affiliate partners have negotiated additional discounts (10–15% off) on top of the standard annual discount. Stacking a 15% partner discount with the 18% annual discount can bring the effective price down by roughly 30% on annual plans — worth checking before purchasing at list price.
6. Avoid upgrading for webinars alone
Webinar hosting is a Marketer-plan feature, but if you only host occasional webinars with under 100 attendees, evaluate whether a standalone webinar tool (often cheaper for low-frequency use) is more economical than upgrading your entire GetResponse plan tier.
Final Verdict: Is GetResponse Pricing Fair?
GetResponse sits in a competitive middle ground: more affordable than HubSpot and Mailchimp at equivalent contact sizes, roughly price-matched with Brevo on entry tiers, and more feature-inclusive than many tools at the $59–$119/month range. For businesses that want email automation, ecommerce triggers, landing pages, and webinars under one roof without enterprise pricing, GetResponse delivers clear value.
The main gotcha is the contact-based scaling — your costs can jump sharply as your list grows past key thresholds like 10K or 25K contacts. Plan for that growth and budget accordingly. If you're evaluating alternatives, compare our detailed breakdowns of Brevo and Mailchimp before making a final decision.
