Our Verdict
The leading marketing automation platform for e-commerce brands with deep Shopify integration and revenue-focused analytics.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Klaviyo across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
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Pros & Cons
Pros
- Best-in-class e-commerce automation flows
- Deep native Shopify integration
- Revenue attribution on every campaign and flow
- Predictive analytics (CLV, churn risk, next order date)
- Strong SMS + email combined flows
Cons
- Not suited for B2B or service businesses
- Pricing scales steeply with contact count
- Limited CRM capabilities compared to HubSpot
Full Review
Klaviyo has cemented itself as the undisputed leader in e-commerce marketing automation. Its native integration with Shopify is so deep that product catalogs, purchase history, browsing behavior, and customer lifetime value are all available as automation triggers and segmentation criteria without any configuration.
The platform's revenue attribution is the most granular we've tested. Every email, SMS, and flow shows attributed revenue, making it easy to calculate exact ROI. The predictive analytics suite forecasts next order dates, expected lifetime value, and churn risk — giving e-commerce teams actionable intelligence that goes beyond basic automation.
Klaviyo's pre-built flows for abandoned cart recovery, post-purchase nurture, browse abandonment, and win-back campaigns are best-in-class. In our testing, the abandoned cart flow template alone recovered 12% more revenue than comparable templates on other platforms. The main limitation is that Klaviyo is purpose-built for e-commerce — B2B companies or service businesses will find other tools better suited to their needs.
Pricing
Verified February 2026Free up to 250 contacts. Paid from $20/mo.
Key Features
Alternatives to Klaviyo
Frequently Asked Questions
Klaviyo is primarily designed for e-commerce, with deep integrations into Shopify, WooCommerce, BigCommerce, and Magento. Its revenue attribution, product recommendation, and cart abandonment features are purpose-built for online stores. While technically usable for non-e-commerce, you would be paying a premium for features you do not need — platforms like ActiveCampaign or Mailchimp offer better value for non-retail businesses.
Klaviyo's pricing is based on the number of active profiles. It is free for up to 250 contacts and 500 email sends per month. Beyond that, pricing scales: 1,000 contacts costs around $30/month, 10,000 contacts around $150/month, and 50,000 contacts approximately $720/month. SMS messaging is billed separately based on credits. Costs can grow quickly for large lists.
Klaviyo offers significantly deeper Shopify integration than Mailchimp, including real-time syncing of purchase data, browsing behavior, and product catalogs. Klaviyo's revenue attribution is more precise, and its pre-built e-commerce flows (abandoned cart, post-purchase, win-back) are more sophisticated. Mailchimp is simpler and cheaper for basic email, but Klaviyo is the clear choice for data-driven e-commerce marketing.
Yes. Klaviyo offers built-in SMS and MMS marketing that integrates directly with your email campaigns. You can create multi-channel flows that combine email and SMS triggers, use SMS for time-sensitive promotions, and track SMS-attributed revenue. SMS is available in the US, UK, Canada, Australia, and several other countries, with pricing based on per-message credits.
Klaviyo's revenue attribution is considered industry-leading for e-commerce. It uses a multi-touch attribution model that tracks the customer journey across email, SMS, and on-site behavior. You can see exactly how much revenue each email flow, campaign, or SMS generates. The attribution window is configurable and defaults to 5 days for emails and 24 hours for SMS.
Written by
Emily brings 7 years of data-driven marketing expertise, specializing in market analysis, email optimization, and AI-powered marketing tools. She combines quantitative research with practical recommendations, focusing on ROI benchmarks and emerging trends across the SaaS landscape.
Co-written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Final Verdict
Klaviyo scores 8.9/10
With a score of 8.9 out of 10, Klaviyo is a strong performer that delivers great value. It's particularly well-suited for those looking for best marketing automation platform for e-commerce brands, especially shopify stores.