Our Verdict
E-commerce marketing automation built for direct-to-consumer brands with powerful segmentation and personalization.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Drip across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
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Pros & Cons
Pros
- Powerful behavioral segmentation engine
- Beautiful visual email builder
- Straightforward transparent pricing
- Strong Shopify and WooCommerce integration
Cons
- Smaller integration ecosystem than competitors
- Analytics less revenue-focused than Klaviyo
- Limited B2B capabilities
Full Review
Drip positions itself squarely in the DTC (direct-to-consumer) e-commerce space, and it delivers. The platform's behavioral segmentation engine is remarkably powerful — you can create micro-segments based on purchase history, browse behavior, email engagement, and custom events, then use these segments as automation triggers in real time.
What distinguishes Drip from Klaviyo is its focus on brand building rather than pure revenue optimization. The visual email builder prioritizes design flexibility, and the content personalization engine dynamically adjusts email content, product recommendations, and offers based on individual customer profiles. For DTC brands that compete on experience rather than price, this approach resonates.
Drip also excels at multi-channel orchestration for smaller teams. Email, SMS, pop-ups, and on-site experiences are managed from a single dashboard with unified customer profiles. The pricing is straightforward and more accessible than Klaviyo at similar contact counts, though the analytics aren't quite as revenue-focused.
Pricing
Verified February 2026From $39/mo. 14-day free trial.
Key Features
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Frequently Asked Questions
Drip is heavily optimized for e-commerce and online retailers. Its core features — revenue attribution, product recommendations, cart abandonment flows, and deep Shopify/WooCommerce integration — are purpose-built for online stores. While you could technically use Drip for non-e-commerce, you would be paying for specialized features you do not need. Non-retail businesses should consider ActiveCampaign or Mailchimp instead.
Drip and Klaviyo are the two leading e-commerce email platforms, and the choice often comes down to scale. Klaviyo offers more advanced analytics, better revenue attribution, and a wider feature set — but is more expensive. Drip is simpler, more affordable, and faster to set up. For stores doing under $1M in annual revenue, Drip often provides the best balance of power and price.
Drip's pricing is straightforward and based on subscriber count. It starts at $39/month for up to 2,500 contacts, scaling to $99/month for 5,000 contacts and $289/month for 20,000 contacts. All plans include full automation features, unlimited email sends, and no feature gating. This makes Drip one of the more predictable platforms to budget for.
Yes, Drip includes SMS marketing capabilities that integrate with email workflows. You can create multi-channel automations that combine email and SMS triggers based on customer behavior. SMS is available for US phone numbers and priced per message on top of your subscription. The SMS builder supports personalization tags and can be triggered by e-commerce events like abandoned carts.
Drip's Shopify integration is one of the easiest to configure. You install the Drip app from the Shopify App Store, connect your account with a single click, and your product catalog, customer data, and order history sync automatically. Pre-built workflow templates for abandoned carts, welcome series, and post-purchase follow-ups let you launch your first campaign within hours.
Written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Co-written by
Marcus has spent over a decade in SaaS integration and business automation. He specializes in evaluating API architectures, workflow automation tools, and sales funnel platforms. His reviews focus on implementation details, technical depth, and real-world integration scenarios.
Final Verdict
Drip scores 7.8/10
With a score of 7.8 out of 10, Drip is a solid choice with good overall capabilities. It's particularly well-suited for those looking for dtc e-commerce brands that prioritize customer experience and brand building.