Blog
Expert insights, comparisons, and practical guides to help you choose the best marketing automation tools.
How to Create a Behavioral Email Drip Sequence That Converts Cold Leads
Generic drip sequences are dead. This guide shows you how to build behavior-triggered email sequences that respond to what prospects actually do — and convert far more of them.
How to Set Up Marketing Attribution Tracking Across Your Entire Funnel
Stop guessing which channels drive revenue. Learn how to implement multi-touch attribution tracking that gives you clear visibility into every step of your marketing funnel.
What Is Marketing Automation? The Definitive Guide
Everything you need to know about marketing automation in 2026. What it is, how it works, key features, benefits, who needs it, and how to choose the right platform for your business.
Customer Journey Automation: Optimize Every Touchpoint
A data-driven guide to mapping and automating customer journeys across awareness, consideration, purchase, retention, and advocacy stages.
Marketing Automation Workflows: 8 Templates You Can Copy Today
Copy these 8 proven marketing automation workflow templates — from welcome series to win-back campaigns — with exact triggers, steps, and timing.
Lead Nurturing Automation: Convert More Leads Into Customers
Learn how to build automated lead nurturing sequences that guide prospects through your funnel with scoring, content mapping, and strategic timing.
Omnichannel Marketing Automation: Complete Guide
Learn how to coordinate email, SMS, push, social, and web into a unified customer journey. Our complete guide to omnichannel marketing automation in 2026.
Marketing Automation Implementation: Step-by-Step Guide
A technical implementation guide for marketing automation platforms. Covers migration planning, data setup, integration architecture, and testing protocols.
Marketing Funnel Automation: Build Your First Funnel
A strategic guide to building automated marketing funnels that convert. Learn how to map each stage from awareness to purchase with the right automation tools.
Marketing Automation Reporting: Metrics That Matter
Learn which marketing automation metrics actually drive business growth. From conversion rates to customer lifetime value, build dashboards that inform strategy.
Marketing Automation Strategy: Complete Framework
Build a winning marketing automation strategy from scratch. Our proven framework covers goal setting, audience segmentation, channel selection, and measurement.
Marketing Automation Checklist: Launch in 30 Days
A step-by-step checklist to get your marketing automation platform live in 30 days, from goal-setting to your first optimized workflow.